T was as if a shark had been silently circling the depths all along, just below the surface of the action, only to occasionally leap glistening from the water in pursuit of a fresh bite of flesh. Zuboff concludes the chapter with a summary of the right to be forgotten legal movement, including California’s online eraser law.
Yet while this was happening, countermovements arose. Digital companies in this contemporary context have little concern for regulation and a lot of interest in generating cash quickly – more so that their predecessors. Shareholder value became central to company operations, so the pressure to boost short-term profits expanded (38). The flip side of this strategy is that companies can do other things with individualized data besides serving them better, including seeking not only to predict, but modify behavior.Īlong the way many societies developed a strong governmental intervention in the economy and society, which Zuboff will refer to in Karl Paul Polanyi‘s phrase: “ double movement.” (39) By the late 20th century a reaction to this mixed economy set in, as a more pro-market form of capitalism – neoliberalism – took hold. She sees Apple as capturing that sense superbly by marketing its digital music platform to very individualized tastes. Buy azithromycin online buy azithromycin no prescription generic
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